Prefer just the Audio?  Click here.

Episode Brief Description

All businesses have a few key things that keep them running.  In this episode, we will introduce you to the “business engine” and show you how to use this concept to run your business

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

Key Insights & Timestamps

• [00:30] – Welcome
• [01:33] – Efficient vs Effective 
  • The pitfalls of optimizing too soon 
• [06:15] – Simplicity is key to starting your business engine. Some tasks may seem very inefficient, but, they are very effective. AS time goes on, you will learn the ways to optimize properly
• [07:29] – Marketing
• [08:35] – Sales 
  • Sales may not always include a sale… meaning, sometimes, this step is simply convincing your customer to make a decision 
• [11:05] – When people say “No” that is your opportunity to change your marketing pitch, if needed 
• [12:27] – Operations 
  • Creating 
  • Delivering 
• [16:42] – Finance 
• [27:24] – The ultimate goal is to get you out of your own business 
• [28:50] – Your Homework
• [32:28] – Tom’s Bookshelf

Your Homework

Tom’s Homework

• Track your time for a week, paying special attention to where you’re spending the majority

Tom’s Bookshelf

Lifestyle Builders

Resources Mentioned

• Show 5 – Testing Your Business Idea & Making Sales
• Show 29 – Money & Your Business
• Show 33 – Working ON Your Business, Not IN Your Business
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship