How to Stop Losing Customers
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Episode Brief Description
As a business owner, it’s a constant struggle to keep the customers that we worked so hard to get. In today’s episode, we’re talking about how to reduce your churn rate & retain those precious clients
Key Insights & Timestamps
- [00:11] – Welcome
- [02:44] – How are you serving your current customers?
- [05:15] – Onboarding – or the steps people make to become customers
- [06:35] – Avoiding buyers remorse
- Gift after purchase
- Personal email
- Phone call
- Thank you card
- Anything that will support and delight your customer
- [08:44] – Offer your customers a walk through of their purchase
- [11:55] – Rewards
- [13:09] – Using automation
- [14:25] – Be sure you can actually deliver what you’ve promised. You’d be surprised how often this step is missed
- [19:15] – Creating fans and lifetime customers
- [24:23] – Go and talk with your customers. Even consider reaching out to those who may have left you
- [27:04] – Action Items
- [28:40] – Tom’s Bookshelf
- Ask your current customers – what is one thing I could be doing to serve you better right now?
- Map out your customer journey
Never Lose A Cusotmer Again
- Create more than customers, learn how to create fans!
- Be sure to deliver what you’ve promised and continue to curate relationships with those customers
- Continuing to work hard for your customers will keep them coming back again and again