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Episode Brief Description

There are several steps between having a “great” business idea and actually making money.  Skip these steps and you might spend a lot of time and money and still have a failed business.  In this episode, we discuss how to test your idea and start making sales.

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

Key Insights & Timestamps

• [00:49] – Welcome
• [02:50] – Why your business ideas aren’t worth anything… yet
• [04:14] – You don’t have a business until someone is willing to pay you
• [05:37] – Other people already doing your business idea is actually good
• [08:05] – Create a lean canvas (a one-page business plan)
• [11:09] – What issues come up when you don’t validate your business idea
• [22:27] – Your Homework
• [24:54] – Tom’s Bookshelf (Running Lean)

Us Creating Things Backward

Your Homework

Tom’s Homework

• After you fill out a lean canvas for your top idea, make a list of 10 potential customers and begin talking to them/interviewing them.

How To Fill Out Your Lean Canvas

Tom’s Bookshelf

Running Lean

Get This Book

• Audible – Get Your First Audiobook Free!
• Amazon – Get The Physical or Kindle Version

Resources Mentioned

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
• Purple Cow: Transform Your Business by Being Remarkable
• Lean Canvas: Your One-Page Business Plan
• A “Great Idea” Can Cost You A LOT of Money
• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship
• Join our Free Facebook Group for Family-Focused Entrepreneurs