The Content Calendar! "If You Build it, They Will Come" - Tom & Ariana Sylvester

The Content Calendar! “If You Build it, They Will Come”

Aug 20, 2018 | Marketing, Podcast | 0 comments

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Episode Brief Description

If you are creating content for your business, then a content calendar is critical.  But most struggle to implement it effectively. In today’s episode, we explain how and why to use a content calendar

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Key Insights & Timestamps

  • [00:38] – Welcome
  • [03:02] – A Content Calendar is NOT the same as your Content Strategy!
    • Be sure you fully understand your customers needs and their journey
    • This will help you cater to their needs
  • [08:09] – Content Calendar is also not a Marketing Strategy
    • Get clear on your objective and then work towards content creation
  • [09:42] – Know that what works for one person may not work for you
    • There is no one size fits all in business
    • You must always cater to your specific customer
    • The level of your business also plays a huge role
  • [11:57] – There is no magic template
    • Take free templates and make them your own
  • [13:29] – Focus on the now
  • [15:30] – Know that this process will take time
    • Marketing takes time, as does growing an organic following
  • [18:48] – SEO
  • [21:28] – The benefits of a content calendar
  • [26:31] – Your Homework
  • [28:28] – Tom’s Bookshelf

Your Homework

Ariana’s Homework

Tom’s Homework

  • Map your content along with your customer journey

Tom’s Bookshelf

Content Inc

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Key Insights
  • Learn the differences between content calendar and content strategy
  • Discover the best ways to introduce strategy into your business
  • Be sure you are working on your business at your current level

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