The Importance of Creating Relationships & Getting to Know Your Customers w/ Rachel Pedersen - Tom & Ariana Sylvester

The Importance of Creating Relationships & Getting to Know Your Customers w/ Rachel Pedersen

Jun 6, 2018 | Podcast

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Episode Brief Description

Relationships are often overlooked, but are so powerful when it comes to business.  In today’s episode, we have special guest Rachel Pedersen in to discuss relationship building and the changes that we go through as entrepreneurs.

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Key Insights & Timestamps

  • [00:11] – Welcome
  • [00:53] – Meet Rachel
  • [02:51] – Getting to know your customers
  • [03:52] – “When you climb a mountain and you’re on this incredible journey – but you get to the top and you’re like ‘There’s nothing on top of the mountain.'” … How do I make sure I am bringing people up the mountain with me?” – Rachel
  • [04:40] – Your realtionships will always start with you and your own values
  • [08:33] – Planning the next phase after reaching a goal
  • [09:21] –  “When people are just focused on the money piece, they’re forgetting all of the other stuff.”
  • [10:30] – “I want 2 commas in my relationships. It is amazing and it is wonderful and it is fun!” – Rachel
  • [11:10] – Keeping your integrity
  • [11:50] – “You have to make sure you’re always growing and you’re always learning.” – Ariana
  • [14:28] – Developing your team around your values and goals, and serving your team as a leader
  • [17:54] – Finding people you trust
  • [19:50] –  Re-Connecting with contacts you may have let slip
    • Don’t be afraif to be vulnerable, and apologize
  • [21:15] – If you have negelected relationships, you will have to earn trust back
  • [22:20] – Being authentic
  • [24:00] – Strategy and Tactics
    • This can include vulnerability, but it must be authentic
  • [27:07] –  “You have to come out the other side, good or bad, and share the lesson that was learned along the way.” – Rachel
  • [29:03] – Where to connect with Rachel

Guest Bio

Rachel Pedersen is a Social Media Strategist recognized by Content Marketing Institute as one of the Most Influential Online Marketers. Rachel went from a college drop-out, single mother on welfare – to a successful and highly sought after Social Media Strategist and educator. She has been featured on top publications such as Huffington Post, Cosmopolitan, The Daily Mail and more, as well as on top podcasts such as Entrepreneur On Fire. Rachel is the founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Her students have each had their own tremendous success, securing clients, growing their skills, and leaving their 9-5s. Learn more about her at

Key Insights

  • Getting to know your customers on a more personal level
  • Your business can thrive if you put the initial investment into your team memebers
  • Honing relationships allows for growth, sales and overall satisfaction

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