The Importance of Positioning

Apr 22, 2019 | Podcast | 0 comments

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Episode Brief Description

How you & your business show up in the world can be a bit of a struggle to figure out. In today’s show, we talk about positioning and a couple of ways you can use it in your marketing to stand out

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Key Insights & Timestamps

  • [00:15] – Welcome
  • [02:48] – Online businesses have created so much competition and can make it difficult for your customers to actually find you 
  • [04:30] – What you do in the mind of your prospect or potential client is positioning 
  • [08:18] – Even if you are not the face of your brand, your story is important. People like people 
  • [09:10] – Start with your story, this will become your “Why” 
  • [10:48] – Creating your mission statement 
  • [15:09] – Creating the connection with your “people” 
  • [20:09] – Creating your positioning statement 
    • Who you are 
    • What you stand for
    • What is your purpose 
  • [23:36] – Positioning toward your customer journey 
  • [28:46] – Action Items 
  • [29:29] – Tom’s Bookshelf

Your Homework

Ariana’s Homework

  • What’s one way you position your business that makes you stand out?

Tom’s Homework

  • Reach out to your existing customers, or even new ones and ask what they percieve of you and your brand. How do you come across to them? 

Tom’s Bookshelf

Positioning

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Key Insights

  • Learn how to create the brand 
  • Create your positioning statement
  • Discover ways to connect with customers and draw them to you, by really honing in on your brand and why you are the best solution for their needs 

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