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Episode Brief Description

Knowing who your ideal customer isn’t always enough.  You need to also understand their journey to becoming a customer.  In this episode, we share how to discover your customer’s journey

Are you looking to create your ideal lifestyle?  Then we invite you to become a #lifestylebuilder.

Find out more here.

Key Insights & Timestamps

• [00:37] – Welcome
• [05:08] – Why is it important to track your customer journey?
• [06:12] – Behavior map your customer. What is their path to you?
• [10:21] – “When you understand your customers journey, you then understand where your customers come from.” – Tom
• [11:02] – Identifying and closing gaps
• [14:00] – The Before phase – when your customer is still a prospective buyer
  • How did they become aware of you?
• [16:12] – Your target market
• [18:40] – Delivering your message
• [20:06] – How to channel 
  • Customer surveys can help you discover what they’re searching for on their way to find you
• [22:29] – The During phase
  • This will be the beginning of your customers purchasing 
• [23:46] – Tracking
• [31:45] – The After phase 
• [32:38] – “A customer that had a negative experience is 8 times more likely to share that than a customer who has had a positive experience.” – Tom 
• [34:06] – How do you continue to deliver?
  • Ask if there is anything else they need
  • Consider offering bonuses after their purchase 
• [36:45] – Customer Lifetime Value
• [42:39] – Homework
• [45:22] – Toms Bookshelf

Your Homework

Tom’s Homework

• Experience your customers journey for yourself. Make sure everything flows well and you’re offering a positive experience. 

Tom’s Bookshelf

The 1-Page Marketing Plan

Get This Book

• Audible – Get Your First Audiobook Free!
• Amazon – Get The Physical or Kindle Version

Resources Mentioned

• Plan With Purpose: The Ultimate Guide to Creating Your Ideal Lifestyle
• Lifestyle Builders Mentorship